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DANETTE SAVEUR CHOCO-NOISETTE

This year, the range Danette Danone has marketed its new hazelnut chocolate pudding flavor.

A Danette mainly contains the following ingredients: whole milk and skimmed milk powder or concentrated (77%), sugar, cream (3%), 2% chocolate (sugar, cocoa mass, cocoa fat dry ).

The yoghurts are available in packages of 4 x 125 g.

To promote their product, Danone has adopted an interactive strategy. Danette annually organizes a vote to choose their new flavor.

New this year was that consumers no longer had to choose just by knowing the name of the perfume, but had the opportunity taste of yogurt, available in supermarkets before you go on the special website to vote for their favorite. According to participants, Danone offered to enroll in a national contest for a chance to win a weeklong trip to Hollywood. There was a record of more than 2 million voters.

From 1 April until 12 July, Danette two pre-selected for a contest that resembled the cast the new star, were found in supermarket shelves for the grand finale : Choco-Hazelnut Flavor Danette Danette and Cappuccino flavor. One flavor will be sold after the voting results and from July 14, it is clear that this is the chocolate hazelnut flavor.

The Danette even have used social networks to promote themselves.

To encourage more consumers to taste the new flavors, the brand has also offered coupons of 0.30 € for the first month of the duel.